RBC Royal Bank (Olympic Sponsor)

Challenge: Create an eye-catching video celebrating RBC Bank’s sponsorship of the Olympic games at their flagship branch. I decided to expand upon the Team Canada Olympic branding for that year by taking the red oval surrounding the Olympic symbol and bringing it into 3D. The result was a fractal like ring animation that I felt created a strong branded feel and effectively drew the attention of foot traffic. Copy and visuals had to be strategically placed to work across the 5 separated screens. My work on the project included pitching to RBC Bank executives, creating 3D animations in Cinema 4D and managing a team of animators that assisted on the project.

Role: Art Director

Client: RBC Bank