RBC Royal Bank (Digital Display)

Challenge: Effectively Promote the bank’s new online app in the front display of their flagship branch at WaterPark Place. My solution involved using 5 large digital displays that were encased in corafoam and made to look like smartphones. Several scenarios played out across the screens showing text interactions between friends that required the use of RBC’s mobile app to transfer money. The project involved pitching creative to RBC executives, creating motion graphics for the screens as well as filming custom footage for one of the scenarios.

Role: Art Director

Client: RBC Bank