Juice Crafters (Commercial)

Challenge: Create a live action commercial that captures the ‘farm to table’ ethos of one of California’s most popular juice bars. I believe that more often than not the simplest solution is the one that resonates best. In this case, literally showing an orange being passed from the farmer to a juice crafters employee felt like the most striking and honest display of Juice Crafters commitment to organic, farm to table goodness. Colorful, hand-drawn animations were added to the video to further emhpasize the fun, vibrant nature of the brand.

Role: Director, Editor, Animator

Client: Juice Crafters